About us

About Fragrance5ml: A Journey of Passion and Scents

Fragrance5ml, New Zealand's premier online perfume store, is a testament to one woman's journey and her unwavering passion for the world of fragrances. A fast-growing company, we prioritize our customers' needs and strive to provide a seamless shopping experience that sets us apart. Our commitment to offering genuine, authentic perfumes at unbeatable prices stems from the vision of our founder and CEO, Aisha Sarwar.

The Story of Aisha Sarwar: From Journalism to Perfume Connoisseur

Aisha Sarwar's love for perfumes began at a young age, inspired by her vast collection of exquisite scents. The aroma of each perfume evoked vivid memories, transporting her to different places and times.

This early exposure to the transformative power of perfumes left a lasting impression on Aisha. As she grew older, her passion for fragrances continued to flourish, and she developed a keen appreciation for the artistry and craftsmanship that went into creating each scent. This appreciation was fueled by her innate curiosity, as well as her background in journalism, which equipped her with the tools to delve deeper into the intricate world of perfumery. This childhood fascination with fragrances eventually blossomed into a lifelong passion.

Before embarking on her entrepreneurial journey, Aisha built an illustrious career in journalism. She worked as a reporter and correspondent for prestigious media outlets such as the BBC, CNBC, and SBS, honing her skills in storytelling and gaining valuable insights into various industries.

During her time as a journalist, Aisha had the opportunity to travel extensively, covering stories from various corners of the globe. This exposed her to a multitude of cultures and traditions, each with its unique olfactory landscape. Aisha quickly discovered that fragrances could serve as a powerful medium for connecting with different cultures, as they provided a sensory gateway into the histories, customs, and emotions that defined each society.

Embracing her wanderlust, Aisha embarked on a personal quest to explore the world through the lens of scent. She sought out unique and rare fragrances that captured the essence of each destination she visited, meticulously curating her ever-growing collection of scents. This collection, which spanned from exotic, alluring ouds to delicate, ethereal florals, became a tangible representation of Aisha's life experiences and her unwavering passion for the world of perfumes.

As Aisha's career in journalism progressed, she found herself increasingly drawn to stories that delved into the world of fragrances. Her journalistic instincts and innate curiosity propelled her to investigate the perfume industry from various angles, from the complex process of sourcing raw materials to the art of blending and crafting the final product. Aisha's journalistic expertise allowed her to approach the world of perfumery from a unique perspective, as she endeavored to uncover the untold stories and hidden gems within the industry.

Her journalistic journey served as a catalyst for Aisha's growing desire to bridge the gap between the world of fragrances and the wider public, inspiring her to share her passion and knowledge with others.

A Vision of Sharing and Accessibility

As Aisha's collection of perfumes continued to expand, she realized that her love for fragrances transcended her personal enjoyment. She yearned to create a platform where others could discover, explore, and appreciate the diverse world of scents, without being deterred by the often-prohibitive costs associated with luxury, rare and niche fragrances.

Drawing on her experiences in journalism and her extensive knowledge of the perfume industry, Aisha set out to devise a business model that would make high-quality, authentic fragrances accessible to a broader audience. By focusing on perfume samples and leveraging the power of the digital marketplace, she envisioned a platform that would democratize the world of perfumes, allowing individuals to embark on their own sensory journeys and create lasting connections with the scents that resonated with them.

This vision laid the foundation for Fragrance5ml, the culmination of Aisha Sarwar's lifelong passion for perfumes, her dedication to sharing her love for fragrances, and her commitment to making the world of perfumery accessible to all.

Fragrance5ml: Bringing Aisha's Vision to Life

With the launch of Fragrance5ml, Aisha's dream of creating an inclusive, customer-centric platform for perfume enthusiasts became a reality. By offering a carefully curated selection of perfume samples, Fragrance5ml empowers customers to explore the diverse landscape of scents without the financial burden of purchasing full-sized bottles. This innovative approach not only provides solution for experiencing luxury, rare and niche fragrances but also encourages customers to experiment with different scents and discover their own personal preferences.

Fragrance5ml's success is a testament to Aisha's unwavering passion, determination, and entrepreneurial spirit. Under her guidance, the company has become a leading online destination for perfume lovers in New Zealand and beyond. As Fragrance5ml continues to grow and evolve, Aisha remains committed to her original vision of making the world of fragrances more accessible, enjoyable, and sustainable for everyone.

The Future of Fragrance5ml and Aisha's Legacy

As Fragrance5ml looks toward the future, Aisha's passion for perfumes remains at the heart of the company's mission. With plans to expand the brand's offerings, source even more niche, rare, unique and captivating fragrances, and further enhance the online shopping experience, Fragrance5ml is poised to become a global leader in the perfume industry.

Aisha Sarwar's story serves as an inspiring example of the power of passion, determination, and a willingness to take risks in pursuit of one's dreams. From her early days exploring her perfume collection to her illustrious career in journalism and her eventual foray into entrepreneurship, Aisha has demonstrated that a love for fragrances can transcend personal enjoyment and become a force for positive change in the world.

By founding Fragrance5ml and revolutionizing the way people experience and enjoy perfumes, Aisha has left a lasting impact on the lives of countless perfume enthusiasts. Her legacy lives on through Fragrance5ml, a company that embodies the values of accessibility, sustainability, and a deep appreciation for the art of perfumery.

Since its inception, Fragrance5ml has made waves in the perfume industry by challenging the status quo. Our commitment to customer satisfaction and dedication to offering an unparalleled range of genuine, high-quality perfumes has garnered the trust and loyalty of countless customers across New Zealand and beyond.

Join Aisha Sarwar and Fragrance5ml on this incredible journey and let us help you explore the fascinating world of scents, one sample at a time. Discover the captivating stories behind each fragrance and allow your senses to be transported to new and exciting destinations. Embrace the world of perfumes with Fragrance5ml and experience the magic of scent for yourself.

A Community of Fragrance Lovers

Fragrance5ml is more than just an online perfume store—it's a thriving community of fragrance enthusiasts who share a passion for discovering and appreciating the art of perfumery. We are dedicated to fostering connections among our customers through various initiatives, such as exclusive events, informative blog posts, and interactive social media platforms. By offering a space for perfume lovers to exchange ideas, insights, and experiences, we aim to cultivate a vibrant, inclusive community that celebrates the unique power of scent.

The Perfume Sample Business Model: A Game-Changer in the Fragrance Industry

Fragrance5ml's unique approach to the perfume market is rooted in our commitment to making luxury, niche and rare fragrances accessible for everyone. By focusing on perfume samples as our primary business model, we address several challenges faced by customers when shopping for fragrances, ultimately enhancing their overall experience.

Why Perfume Samples?

  1. Discover Your Signature Scent: With the vast array of fragrances available in the market, finding the perfect scent can be a daunting task. Perfume samples provide an opportunity to explore a wide variety of scents without committing to a full-sized bottle. This allows customers to discover their preferences and find a signature scent that resonates with their personality and style.
  2. Cost-Effective Luxury: High-quality perfumes often come with hefty price tags, which can deter many potential customers from indulging in the luxury of premium fragrances. Perfume samples offer an affordable alternative, enabling customers to experience luxury scents at a fraction of the cost. This not only provides a cost-effective way to enjoy fragrances but also allows customers to build a diverse collection without breaking the bank.
  3. Travel-Friendly Convenience: The compact size of perfume samples makes them an ideal choice for those who are always on the go. They can be easily stored in a purse, gym bag, or suitcase, ensuring that your favourite scent is always within reach, no matter where your adventures take you.
  4. Sustainable and Eco-Friendly: The perfume industry has long faced criticism for its environmental impact, particularly in terms of packaging and waste. By offering smaller-sized samples and recyclable bottles and packaging which are made with mostly recycled materials, Fragrance5ml reduces the need for unsustainable packaging materials, promoting a more sustainable approach to perfume consumption.

The Value of Perfume Samples: Enhancing the Fragrance Experience

Fragrance5ml's decision to focus on perfume samples as our core business model has proven to be a game-changer in the fragrance industry. By providing customers with the opportunity to explore a diverse range of scents without the financial burden of purchasing full-sized bottles, we empower them to make informed decisions about their fragrance choices.

Our carefully curated selection of perfume samples caters to a wide array of preferences, ensuring that our customers can discover scents that truly resonate with them. We believe that the value of perfume samples lies not only in their affordability and convenience but also in their ability to enhance the fragrance experience, allowing customers to indulge in the art of perfumery without limitations.

Fragrance5ml is committed to revolutionizing the way people experience perfumes. By championing the perfume sample business model, we strive to create a customer-centric platform that makes the world of fragrances more accessible, enjoyable, and sustainable for all. Embrace the world of perfume samples and let Fragrance5ml guide you on an unforgettable sensory journey that will forever change the way you experience fragrances.

We invite you to join our community of fragrance lovers and discover the exceptional selection and unparalleled customer service that make Fragrance5ml the premier destination for all your perfume needs. Indulge in the world of scents and let us guide you on an unforgettable journey through the fascinating realm of perfumery. Experience the Fragrance5ml difference today, and let your senses be captivated by the enchanting world of perfumes.